The OECD headquarters in Paris' posh 16^th arrondissement are a mixture of old and new. The 19^th century Chateau de la Muette witnessed the signing of the Marshall Plan. The recent reconstruction of a neighboring 1970s office building yielded an eye-catching set of conference rooms designed by IM Pei, where policy makers and businessmen from the 30 OECD member countries - and beyond - gather to discuss the hot OECD issues in trade, taxation, energy, transport, agriculture and more.

The hot issue for Rory Clarke, the editor in chief of the OECD Observer, the organization's bimonthly magazine in English and French, was finding a new company to replace his long-standing publishing partner.

Rory turned to Quantum Media's Paris branch, which quickly identified some global ad sales representatives and editorial partners. The main responsibility was advertising sales, the lifeblood of the magazine, although paid subscriptions to corporations, governments, research centers and universities around the world add butter to the spinach.

Mediaside was quickly set up as the new operating partner, and the speed enabled the OECD to produce its planned issue on the MENA countries in time for a large ministerial conference in Marrakech, Morocco.

Quantum Media is now busy expanding the magazine's traditional advertising reach. The OECD Observer is expected to generate more ad revenue in 2010 than it did for all of 2008 and 2009 combined. The team is also working on the monetization of the Observer websites, which capture over 350,000 monthly page-views. Further projects in book licensing and events are also underway.

Proof that Quantum Media sets itself apart from other consultants by providing strategic thinking — and acting on it.