Associate

Soo Koon Lee
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Soo develops and executes social media strategies that help companies identify new customer segments, raise online awareness, and establish stronger connections with current customers. Soo's ten years of research/analysis experience combined with recent experience utilizing online innovations for clients make her uniquely suited to creating solutions that help her clients achieve their goals via online and location-based social media.

Client projects include identifying and developing a new customer base for a French brasserie, constructing a strategy for the re-launch of a major online food property, building and executing an online strategy to raise awareness of the mission of the New Amsterdam Market and its events, and leveraging social media tools to educate seafood consumers.

Prior to receiving her MBA, Soo was a fixed income analyst for ten years covering the following industries: retailers, restaurants, consumer products, airlines, all of which are rapidly experiencing the effects of online and social media. She graduated with honors from Barnard College, Columbia University with a B.A. in East Asian Languages and Cultures and has an MBA from Columbia Business School.