//www.quantummedia.com/event/media-guru-james-ledbetter-editor-of-inc.and-inc.com | Printed on: April 20, 2024
Event
Media Guru: James Ledbetter, Editor of Inc. and Inc.com
October 14, 2015
Jim Ledbetter—the articulate veteran leader of business and political media properties—is the Editor of Inc.Magazine and Inc.com since early 2014. Ledbetter’s talk is part of the off Quantum Media’s off-the-record, “fireside chat” Media Guru breakfast series programmed with the Harvard Business School Club of Greater New York for 2015/2016. He’ll explain how a 35-year old brand is relevant and keeps growing even with millennial consumers through digital, print and events; and how the company continues to increase its influence in its (rather large) niche of entrepreneurial and innovative private companies. According to a recent extensive podcasted interview on Digiday, Ledbetter says that companies like Inc. need to find new models for publishing since admittedly, the “old ways are breaking down.” For example, Ledbetter says, “Facebook is scary in some ways. And it is possibly planning some kind of power grab. But if Facebook was capable of breaking your site and breaking your brand, it was probably going to break anyway.” After all, says Ledbetter, most media companies, including Inc. rely heavily on Facebook for traffic. And now, everyone must “function in an environment which ‘post-site.’