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 The Curse of The Mogul: What’s Wrong with the World’s Leading Media Companies

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July 17, 09: In their new book, The Curse of the Mogul, coauthors Ava Seave, Jonathan Knee, and Bruce Greenwald explain what is going on behind the sometimes good, but mostly ugly, financial performance of much of the media industry: film, music, database publishing, TV, video games, telecom, newspapers among others. And then they give advice for how managers can structure their  businesses more rationally in the future. Read more.  | MAIN NEWS PAGE »

Quantum Highlights

Critical Recognition for "The Curse of the Mogul"

The Curse of the Mogul, now in Paperback
Now Available in Paperback

"[The Curse of the Mogul] explains how digital technology has undermined almost all media and why this creative destruction is set to continue...Offers offers some timely advice to old- and new-media executives and investors." 
  —Gordon Crovitz, Wall Street Journal

"The authors argue lucidly that the cadre of media moguls who dominated headlines for much of the past two or three decades have been deal junkies chasing rivals out of misguided notions about how to achieve long-term success....It's hard to argue with these folks." —Fortune

“[The Curse of the Mogul] delivers by separating real from imagined aspects of the competitive landscape.”—The Deal

“The results of 20 years of obsessive-compulsive media combinations—something like a thousand companies reduced to five—are succinctly outlined in the best media book of the season: The Curse of the Mogul, by Jonathan Knee, Bruce Greenwald, and Ava Seave.”  —Michael Wolff, columnist for Vanity Fair

 “Any media executive who doesn’t ‘get’ The Curse of the Mogul—or anyone who doesn’t think it will be a long-term bestseller—proves the point that authors Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave are making throughout the book: most media companies…have their proverbial heads in the sand, operate on an outmoded business model that was probably always destined to fail, and stick with their old ways out of fear, inertia, and, yes, vanity.”—Asset International

“Worthy of a juicy TV drama.”—Star Magazine