Selected items of interest to the media community
• A New Ladies’ Home Journal, Written Mostly by Readers
January 21, 2012
Beginning with the March issue, LHJ will allow readers to produce the majority of its articles. The magazine is 128-year-old and has an average paid circulation of 3.2 million. According to the New York Times, it "would be the first major mass-market magazine to draw on user-generated content for most of its pages." For the entire article, go here. Although we've all been waiting for this, we are surprised that Meredith is taking, what seems to be a big risk with such a large piece of business.