News and Updates on Quantum Partners and Projects

• Quantum Media Associate’s Company Casium’s Unique Success

January 04, 2011: 

• Quantum Principal Speaks about Marketing in the Field of Medicine

November 05, 2010: 

Quantum Media Principal Ava Seave recently spoke about marketing for doctors at Continuum Health Partners’ “Modern Healthcare: How Management Science can Make a Difference” seminar on October 27.

In addition, Seave also discussed what management issues hospitals might run into, and how to best deal with those issues. She is an Adjunct Associate Professor of Marketing at Columbia University School of Business.

The seminar was open to all members of the Continuum group, including representatives from Beth Israel Medical Center, Roosevelt Hospital, St. Luke’s Hospital, Long Island College Hospital and The New York Eye and Ear Infirmary. The seminar was sponsored by the St. Luke’s and Roosevelt Hospitals Medical Board, and it featured three other professors, also from Columbia Business School.

• Debra Lee, CEO of BET Networks, Speaks of Optimism at Media Guru Breakfast

October 29, 2010: 

Debra Lee, the Chairman and CEO of BET Networks, which is a division of Black Entertainment Television LLC., was the speaker for the September Media Guru breakfast, hosted by the Harvard Business School club and organized by Quantum Media. Lee spoke about how she has changed the type of programming BET had previously operated, by introducing more new shows and content, and by stressing the right kind of content. To this end, Lee plans to launch two new sit-coms in January, and hopes to branch out into drama soon. Lee said two vital questions are considered regarding any new programming: Is it entertaining? Does it fit with our positive message? We want to “respect, reflect and elevate our audience,” Lee said.

One of BET’s emphasis programming goals is on providing positive role models for young women. Lee maintained that this focus is so vital because BET’s female audience is “starved to see positive role models.” She said that one of BET’s goals is to show not just the rock stars, but the brain surgeons as well. The message she wants to stress to BET’s young audience is that “it’s cool to be smart and graduate and go on to college.”

Lee hypothesized that the young are “great adapters of new technology,” and said that this is one of the reasons why BET’s digital strategy is so vitally important. She said staying on top of new developments is vital, since “it’s important to be where our audience is.” Lee doesn’t think that traditional publications will go away, but that the two will have to find a way to co-exist.

“The death of the TV industry is not going to happen,” but we will have to change to keep up with it, said Lee. She thinks that social media will provide “a big benefit” to programmers - if done right. She emphasized that the content still needs to be meaningful, it can’t just be leftovers and afterthoughts.

Lee said that, despite the recession, BET experienced its strongest year yet in 2009 - and she expects 2010 to be even better. According to Lee, BET’s double revenue stream, of advertising and cable affiliate fees, made a substantial impact in helping the company to come through the recession where so many others haven’t. She said it also helped that people tend to stay in more during times of economic stress, and therefore tend to watch a bit more television.