News and Updates on Quantum Partners and Projects

• Helping Global Media Company Profit from the Boomer Explosion

April 28, 2010: Quantum Media Principals Carla Graubard, Erica Gruen and Christine Arrington were recently engaged to help a leading global multi-billion dollar media company gain a deep understanding of the Boomer market, highlight key strategic insights and develop a roadmap for success.

Quantum worked with the client to assess how the company can increase penetration of the Boomer and Boomer Plus market, a demographic about to become the largest and richest for the first time in U.S. history. Quantum covered the waterfront, providing deep insights in a very compressed time frame. Deliverables include:

*Describing the consumer and industry target markets, identifying unique strategic marketing issues, and assessing the competition.

*Identifying client’s core internal assets, non-core competencies, strengths, weaknesses, sources of competitive advantage and assets required for success.

*Listing key success factors for successfully achieving business and financial goals and internal hurdles, and providing strategic framework for supporting penetration goals.

*Developing initial roadmap, strategies and high-level tactics for increase in market share and initial list of concepts for research and testing.

• Principal Jean Hellering to Produce MPA’s Subscription Sales Survey

April 14, 2010: Principal Jean Hellering will be producing the MPA's third annual Subscription Sales on the Internet Survey. The survey is in the field now and results should be available in July.

• Principal Alison Anthoine Gives Wise Counsel

March 12, 2010: Alison Anthoine, sees her law training integral part of her management consulting practice. She frequently combines both sides of her training for her clients.  However, when she is quoted on American Express's Open Small Business site in "16 things Your Lawyer Won't Tell You,"  she is quite critical of some practices of her fellow lawyers. "Litigation is a sinkhole," she declared. "Mediation gets the principals in a room together with a facilitator, the principals get to speak for themselves (rather than paying lawyers to posture for them). Most importantly, the facilitator gives the principals the neutral listener that they hope to get from their ‘day in court.' They are empowered to reach their own resolution without any legal mumbo jumbo...."