Quantum Media News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media

http://www.quantummedia.com/industry-news | Printed on: December 14, 2017

Industry News

Newsflash: Sex Sells

December 10, 2017

Mainstream publishers who generally shy away from explicit sexual content still benefit when online users search for porn. Searches for sex-related terms, which rank among the most popular keywords, also drive traffic to non-salacious articles on sexual topics. Some reputable sites strategically use those keywords in headlines to increase search potential. Read more here.


Mashable: Flailing or Failing?

December 2, 2017

Mashable is reportedly being sold to Ziff Davis for $50 million—one-fifth of its one-time value. The digital media website has changed in recent years, including shifting to video content. But some analysts see a loss of editorial focus and identity, and believe Mashable was too slow to embrace commerce content. Read more here.


New publishing role: The CCO

November 26, 2017

Major publishers in the U.K. have been adding Chief Customer Officers to their executive mix. The positions have been created to maximize customer experience across all platforms. U.S. publishers have been slower to embrace the CCO role, partly because in some companies the same responsibilities belong to other executives, including chief revenue officers. Read more here.



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