Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media

http://www.quantummedia.com/industry-news/P3 | Printed on: August 22, 2017

Industry News

One way to “create” content: Just post ads

August 1, 2017

Some publishers are meeting the challenge of providing online content on Facebook, Twitter and other platforms by repurposing existing TV ads and marketing videos. “Business Insider” and “Cheddar” have used this quick—and easy—method to get thousands of views. Consumers may have no idea that they’re not watching original content. Read more

here.

 

Hearst tests earning revenue with affiliate selling through dedicated native advertising sites

July 22, 2017

Hearst Magazines Digital Media is testing multiple affiliate commerce strategies to see what will work over time. Its main experimentation is with the “Best Products” site. The company’s global head of digital says the site, which is mostly search-driven but also uses Facebook to create broader recognition, is helping Hearst learn how to maximize the efficiency of commerce-focused posts. Read more

here.

 

Video learning curve for publishers

July 17, 2017

t’s been a bumpy road, but legacy magazine publishers are making progress in developing popular digital platforms. Focusing on publishing and distributing content on Facebook and YouTube as well as other streaming services has had positive results. And some companies are investing in creating new content, including long-form video, tailored to users of specific digital and social platforms. Read more here.

 


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