SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY
AI used to offer new perspectives on news stories
An AI-driven news feed is offering a chatbot used to seek additional angles on a news story from sources across the globe. It can be found in the Signals feed from Semafor.
Read more from the Press Gazette here.
#management consulting #strategy #marketing
Americans streamed an incredible 21 million years’ worth of content last year, a significant 17% increase in time spent with streaming over 2022. While TV usage overall is flat year over year, streaming now makes up the largest category of viewership over cable and broadcast. The actors’ and writers’ strikes lowered production of new shows in 2023 and an adjustment in content licensing strategies away from service exclusivity led to some surprising trends.
See more details from Nielsen here.
#strategy #media #consulting #streaming #viewerbehavior
Changes in the way that Apple reports podcast audiences have sent the industry reeling, according to an analysis in Semafor. Apple, the leading podcast platform, has started switching off automatic downloads for users who don't listen to five new episodes of a show within two weeks. As a result, many podcasts have seen dramatic drops in listeners, including some shows that are believed to be the most listened to in the world. The shift, described as "technical" by Apple, came without warning. Among the possible consequences of the changes is the way listeners are counted:
Read more of the Semafor story here.
#media #strategy #consulting