Industry News
SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY
Newsletter Publishers Commit ... Cautiously ... To More Hiring
After maintaining ad revenue and email subscriber growth despite an overall advertising downturn, some newsletter publishers are planning to ... slightly ... increase their editorial and sales teams this year. In interviews with Digiday, executives at five newsletters said that unlike many other media companies they have not had any recent layoffs, and plan to hire between two and 30 additional employees. While one executive said not being dependent on venture capitalist funding allows freedom to expand, all of those interviewed said they're being careful not to grow too quickly during a time of economic instability.
Read more of the Digiday story here.
#media #strategy #consulting
Is Virtual Production the Future of the Film Industry?
Virtual production in the film industry refers to using technology to make production simpler, faster, and more accessible. A survey of hundreds of industry professionals in Los Angeles revealed stark differences in opinions among those who had no experience, one year of experience, and more than three years of experience with virtual production. One hundred percent of the most experienced group expressed excitement about virtual production in the film industry, while the others showed a mix of skepticism and negative views. Other findings in the Showrunner survey included:
- A majority of respondents anticipated doing some virtual production work in 2023.
- Most film industry professionals are unsure about whether virtual production is more cost-effective and faster than traditional production.
- A majority of virtual production facility owners and operators expect to have significantly more work this year compared to 2022.
Go here to read the complete Showrunner report.
#media #strategy #consulting
Does “Woke” Have Relevance as a Polling Question?
Pollsters frequently ask respondents about "woke," but experts say differing understandings of the meaning of the concept mean answers may be of limited -- or no -- value. A roundup of pollsters and analysts in Politifact finds them returning to one fundamental question: If there's no shared understanding of what a word means, can you still test it? Experts quoted in the story also say:
- The term "woke" is widely believed to have originated decades ago in Black communities to mean be wary of racism and in recent years has been closely associated with the Black Lives Matter movement. It has also become a conservative buzzword for condemning liberal politics.
- "Woke" is often applied today to LGBTQ and feminist issues in addition to racial justice concerns.
- Polling questions about "woke" are really only measuring support for a progressive versus a conservative worldview, not for particular policies.
Read the Politifact story here.
#media #strategy #consulting
