Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media

http://www.quantummedia.com/industry-news/P39 | Printed on: February 20, 2018

Industry News

Reinventing Patch pays off

May 9, 2017

The pioneering “hyperlocal” digital news company has developed a profitable model following a rocky start and major overhaul. Its successful strategy includes setting a minimum expenditure for advertisers and developing relationships with existing local news outlets. Read more here.


 

Brands learn to embrace the meme

May 3, 2017

While disgruntled consumers continue to use online memes to complain about (and sometimes mock) companies, some brands have developed response strategies. Others are creating their own memes to market products. Read more

here.

 

Google considers adding an adblocker

April 28, 2017

Irony alert: Google, which is fueled by advertising, is reportedly planning to offer an adblocker in its Chrome web browser. The strategy may be to stop the growth of third-party blockers. Read more here.

 


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