Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media

http://www.quantummedia.com/industry-news/P39 | Printed on: October 20, 2017

Industry News

Snap IPO Keeps Co-Founders Firmly In Control

January 19, 2017

Media company founders want your money, but not your opinion. Snap is planning to give public shareholders zero votes for their investment in Snap. In a recent story in the WSJ, the author explains, “Like many technology entrepreneurs, the founders of Snap Inc. want to retain management control of the messaging-app company, even as they sell shares to the public. In one respect, the men are going further than tech firms typically do: Investors won’t get any voting power with shares purchased in Snap’s initial public offering, according to people familiar with the matter…. The two [founders] are expected to hold more than 70% of the voting power despite owning roughly 45% of the stock….”

Analysts say that Snap founders can do this because of supply and demand. “‘“If you’re the only supply in the market, you’re well positioned to dictate the terms,’” said one in the WSJ article. But Snap’s bankers are trying to be a bit more artful in their explanation; they say it is worth it because co-founder Evan Spiegel is a “visionary” and deserves the control. Uh-oh—that usually is a license for management abusing their position—and we know how that movie ends. For the full story go here.

 

Daily Habits for Video Games are Created One Monster Capture at a Time

January 9, 2017

​An article in the Wall Street Journal gives a comprehensive round up of how mobile game makers build daily challenges and rewards for mobile game players—and why. “Increasing a game into a person’s daily routine is key, since that increases the chances a player will become a coveted spender,” the article explained. This started happening when games went from paid to free. To read the full article by Sarah Needleman, go here.

 

Google’s Accelerated Mobile Pages and Facebook’s Instant articles make publishers nervous

January 2, 2017

According to a New Year’s Day article in the New York Times, Google and FB are making publishers uncomfortable as the platforms make the source of the stories harder to detect. This isn’t news—AMP was introduced in 2015—but at least the article summarizes the general paranoia. The author writes, “Much of the publishers’ unease is rooted in Google’s presentation of AMP [Accelerated Mobile Pages] stories, which appear as if they are Google articles. That’s because Google, to speed up AMP, stores copies of publisher’s pages and serves them from its own internet network. So when a reader clicks an AMP link, the address bar at the top of the page displays google.com instead of the actual web address from the publisher.” To read the full article go here.

 


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