SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY
A new report concludes that the future of local journalism is dependent on investment in "civic media practitioners" who can provide accurate and valuable information to area residents -- not on trying to save legacy for-profit news operations. According to "The Roadmap for Local News" lead authors, "too much time and energy has been spent propping up and mourning the declining legacy systems." Instead, they say, sources including public librarians, residents documenting public meetings, and community groups offering information about local services should be funded and supported.
Read more of the Niemanlab story here.
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Publishers including Vice, the BBC, and The Washington Post have added teams of TikTok, Instagram, and other social platform “specialists” to their editorial staffs in hopes of attracting a younger demographic. TikTok is currently getting the most attention as a platform for gathering and sharing news, with an increasing number of politicians using it to announce their campaigns. Some publications have launched their own TikTok studios, following a trend already established by advertising agencies. While the specific ways social platform teams operate vary among publications, commonalities include:
Read more of the Digiday story here.
#media #strategy #consulting
Several recent surveys have concluded that investing in employees and their skills – rather than technology and data – can create a significant competitive edge for companies as the economy adjusts to the new realities of work. One analyst says that “when you take care of people and they work at their full potential, productivity follows” – estimating a 5% increase in revenue. Other findings include:
Read the Charter story about the studies here.
#media #consulting #strategy