Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media

http://www.quantummedia.com/industry-news/P6 | Printed on: June 29, 2017

Industry News

YouTube remains biggest revenue producing social platform for video publishers

May 22, 2017

While Facebook and Instagram are making inroads, YouTube continues to provide the most revenue potential. Video viewers are still in the habit of going to YouTube more than individual company websites. Read more here.

 

Ad buyers remain committed to broadcast networks

May 15, 2017

Despite the growth of cord cutting and new platforms, advertisers are on track to once again spend $9 billion—about the same as last year—on broadcast TV’s new fall season. Television still provides an enormous audience and other advantages to marketers, analysts say. Read more

here.

 

Reinventing Patch pays off

May 9, 2017

The pioneering “hyperlocal” digital news company has developed a profitable model following a rocky start and major overhaul. Its successful strategy includes setting a minimum expenditure for advertisers and developing relationships with existing local news outlets. Read more here.


 


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