Industry News
SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY
Taking it Personally: Results of the Largest Privacy Study Ever Conducted
The largest privacy study ever conducted has revealed that a large majority of consumers are very concerned about how their personal information is being collected and used. The results run counter to the conventional wisdom that consumers have become jaded and are no longer particularly concerned about privacy. More than 45,000 Americans over the age of 25 responded to the Publishers Clearing House study. Additional findings include:
- While 86% of those surveyed are concerned about data privacy and security, only a fraction feel well-informed about how their personal information is being used.
- Most participants believe that almost all their data is personal, including exercise and TV viewing habits.
- Almost two-thirds of survey respondents say both government and businesses should be responsible for data privacy and security.
Read the TVRev story here and download the complete study here.
#media #strategy #consulting
Subscriptions Continue to Pay Off for Publishers
A review and analysis of publishers' approaches to subscriptions in 2023 found that subscriptions became a more significant part of audience offerings and business models. Fears of reaching a "peak subscription" wall proved unfounded, as consumers continued to purchase more subscriptions. But more regulatory oversight of cancellation policies and the rise of AI continued to pose potential obstacles to growth. Other findings described in Jack Marshall's "Toolkits" newsletter include:
- In a tough advertising market, subscription revenue proved its ongoing value.
- Many publishers shifted their emphasis from subscriber growth to revenue growth.
- Subscription offerings became increasingly fragmented.
Read more in Jack Marshall's "Toolkits" newsletter here.
#media #strategy #consulting
“Influencers” Have a Growing Appetite for Food-focused Content
Increasing numbers of content creators are using food to diversify and attract more interest from brands. TikTok and Instagram segments, often produced at home, offer a much more cost-effective way than traditional advertising for brands to have their products, including snacks and appliances, featured in front of a large audience. And interest in cooking and other food content, which first jumped during COVID lockdown, has continued to grow, with one marketing analyst finding a 30% increase in client interest in those topics just in the past year.
Read more of the Digiday story here.
#media #strategy #consulting
