Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media

http://www.quantummedia.com/industry-news/buzzfeed-reverses-stand-on-banner-ads | Printed on: November 24, 2017

Industry News

BuzzFeed reverses stand on banner ads

September 12, 2017

While most companies are moving away from banner ads, BuzzFeed has decided to add them to its homepage, sub-pages and mobile apps. The change in strategy baffles some analysts, as BuzzFeed has for years credited its use of in-house created ads as an effective way of distinguishing itself and reaching a young audience. Read more here.

 

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