CONSULTANTS TO MEDIA, ENTERTAINMENT AND INFORMATION COMPANIES
 

Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Online now 20% of $6.3T Global Retail Sales

March 25, 2024,

Ecommerce dominance benefits integrated retail/ad sales platforms like Amazon and Walmart, challenging ad sales opportunities for traditional media players 

  • More than half of $6.3 trillion global ecommerce sales will come from China in 2024, in first place with $3.2T per EMarketer. The US comes in second with $1.3T.
  • Latin America will have the fastest ecommerce growth rate at 15.8% this year, while Western Europe will have the slowest at 6.4%.
  • Worldwide ecommerce growth will slow gradually over the next three years.

Read more from EMarketer here:  Worldwide Retail Ecommerce Forecast 2024 report.


 

Digital Natives Not Digitally Exclusive

March 5, 2024,

New research on Gen Alphas (6-to-16-year-olds) finds that this digital native group also embraces a healthy share of off-line experiences. 

Take shopping for example. Almost as many Gen Alphas in VML’s research enjoy in-store shopping (78%) as they do online shopping (80%).  

And their favorite downtime activity? Seventy-five percent cited watching TV followed by watching YouTube (70%) and playing on a phone or tablet (66%). 

The full report from VML can be accessed here

#media #strategy #consulting #GenAlpha 

AI Used to Offer New Perspectives on News Stories

February 19, 2024,

AI used to offer new perspectives on news stories 

An AI-driven news feed is offering a chatbot used to seek additional angles on a news story from sources across the globe. It can be found in the Signals feed from Semafor.

  • This is a new approach to generative AI companies for news publishers.
  • Enhanced from a “substantial” Microsoft sponsorship, the Chatbot was built not by the tech giant but by Semafor's own newsroom. Microsoft will help the start-up refine the tool.
  • This makes Semafor one of the first newsrooms to visibly incorporate ChatGPT into its workflow. 

Read more from the Press Gazette here.  

#management consulting #strategy #marketing


Page 1 of 20 pages  1 2 3 >  Last ›