Industry News
SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY
Is 10-year-old protocol Activity Hub, a.k.a the “Fediverse,” finally having its moment?
Since brands and creators never own their audiences on social media, the potential TikTok ban is scaring them into thinking about what may happen to their businesses. The Fediverse is looking more and more like a viable Plan B. The protocol allows users from different platforms and services to interact with one another without creating individual accounts for each platform. Promoters of Activity Hub say it is an elegant way around social media’s walled gardens.
Read details in Digiday here.
More Fediverse background from Digiday.
#media #strategy #consulting #socialmedia #digitalmedia #fediverse
Are We In a News Apocalypse?
NO! These are very tough times for many in the journalism business but there are bright spots to be considered.
The tough stuff:
- Prior news “winners”--Vice, BuzzFeed, Sports Illustrated are failing
- Most newspapers continue to shrink
- Print and digital advertising face price pressure and market share for news erodes
- AI’s impact on search will no doubt eliminate some referral traffic
- Younger consumers do not prefer to consume news in text form
- Facebook is abandoning news
The good stuff:
- Readers are willing to pay for news where they see value
- Philanthropic support for news is increasing
- More and better work is happening in video and podcasts
- Promising prospects for meaningful stream of payments from generative AI providers
- State and local government support appears likely
Read more from Richard Tofel’s Second Rough Draft:
#strategy #media #consulting #journalism
Online now 20% of $6.3T Global Retail Sales
Ecommerce dominance benefits integrated retail/ad sales platforms like Amazon and Walmart, challenging ad sales opportunities for traditional media players
- More than half of $6.3 trillion global ecommerce sales will come from China in 2024, in first place with $3.2T per EMarketer. The US comes in second with $1.3T.
- Latin America will have the fastest ecommerce growth rate at 15.8% this year, while Western Europe will have the slowest at 6.4%.
- Worldwide ecommerce growth will slow gradually over the next three years.
Read more from EMarketer here: Worldwide Retail Ecommerce Forecast 2024 report.
