Quantum News
NEWS AND UPDATES ON QUANTUM PARTNERS AND PROJECTS
August 7, 2017
“Time Inc. hopes to use its consumer data to learn new tricks,” wrote Digiday about the company’s new service venture, PetHero. Ava Seave, one of the media experts interviewed for the piece, explained that although publishers have had the opportunity to centralize their customer digital data for years, they’ve put it off since there was no obvious ROI in collecting it. And magazine ad revenue has grown dependably. “‘For a long time, magazine publishers knew [that audience data] was something they had, but they weren’t willing to pay the money necessary to combine the audiences,’” she said in the article.To read the full story, go here.