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NEWS AND UPDATES ON QUANTUM PARTNERS AND PROJECTS

Quantum’s Chris Arrington gives expert advice in Digiday article about Amazon digital sub business

April 25, 2017

“Subscribe with Amazon” is the company’s new program that sell’s third party digital subscriptions directly inside Amazon’s platform. After a subscriber buys a subscription through Amazon, Amazon takes 30% of the first year’s revenue and 15% of any renewals. The rate of revenue sharing is the same as Apple and Google’s subscription program. Quantum Media co-founder and Principal, Christine Arrington who was interviewed for the article, puts the cost of participating into perspective. She explains that “the added audience makes up for it. ‘The people who will subscribe online [through these platforms] tend to be just a different-enough audience,’” to not cannibalize other sources of subscriptions, she said. To read the full article, go here.