Industry News
SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY
“Two distinct media ecosystems” is the consequence of fundamental rewiring of video production, distribution and consumption
Alan Wolk, founder of TVRev -- the business-to-business media property on all things video – highlighted some of what he learned at the TVRev conference examining the “fundamental rewiring” of content production, distribution and consumption.
The big, holistic idea: There are “two distinct media ecosystems…It's about two completely different concepts of what media should be. One side values the craft of storytelling, the other values the efficiency of algorithms. One seeks emotional resonance, the other seeks instant gratification."
Two tactics consistent with the theory:
- Linear programmers must consider TikTok style algorithms for their linear feeds: younger consumers, brought up on algorithms, seem to want the machine to make their decisions for them
- Charles Dickens lives! The content and the business model of the 2025 app ReelShort --fictionalized dramas sold chapter by chapter – should be no surprise, since Dickens' Pickwick Papers in1836 was also the right content distributed in exactly the right (addictive) way
#managementconsulting #mediastrategy #streaming
Growth of social media traffic to publishers showing signs of life
In a small survey by Digiday, of the 51 publishers responding, 24 said they have seen increased traffic from social media.
- For those publishers who have seen an increase in referral traffic from social media, Digiday’s survey found that Facebook is responsible for 14% of the lift and Instagram and TikTok 11% each.
- Looking at the total amount of traffic (not the growth) respondents said Facebook is responsible for 40% of all referral traffic and Instagram and LinkedIn 20% each.
Read the original article on Digiday+ here.
#managementconsulting #strategy #marketing
Trad News: recognizing the value of news influencers as “complementary or collaborative, rather than competitive”
Columbia Journalism Review has noted in a recent article how traditional news outlets ('trad news') is starting to play nice with news influencers – probably out of necessity. “Both the Biden and Trump teams granted influencers press credentials and exclusive interviews, further legitimizing their role in the media ecosystem,” writes Klaudia Jaźwińska. She adds, “Given that traditional training or career pathways in journalism are inaccessible to many, embracing creator-model journalists could help to diversify both the press corps and the audiences it reaches”
The Project C, which the author cites, is a newsletter written by Liz Kelly Nelson detailing the practice and business of independent creator journalism. The summary table, The News Ecosystem 2025, does a great job explaining the continuum from “Established for-profit media” to “AI Generated.” We have pulled an excerpt of just two columns and a few characteristics. For the full comparison, please check it out on The Project C pages.
To read about Project C's summary table, and get a legible version, go here.
To read the CJR piece, go here.
#journalism #managementconsulting #mediaconsulting
