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What in the world is AI reading? And does it let you know?
June 6, 2026
The Generative Pulse, published by Muckrack, examined over 25 million links from AI prompts to compile which sources were cited and for which industries and products. Published in May 2026, Generative Pulse compared the prompt results from the three AI providers: ChatGPT (OpenAI), Claude (Anthropic), and Gemini (Google.) Although the report warns that the behaviors observed will shift as the models are retrained, the differences in this snapshot are pronounced and makes you think. The information is meant to give some guidance to companies in a variety of industries looking to impact consumers.
Top Take-aways in the study:
- “Journalism and earned media remain the foundation of AI citations." About 99% of links cited by AI come from non-paid sources. Journalism accounts for about 27% of all citations.
- “AI providers have distinct citation habits.” ChatGPT cites sources in 96% of responses, averaging 5 citations per response; Claude note specific citations in 55% of responses, averaging 13 citations. Gemini cites sources in 82% of responses with an average of 8 citations.
- “Some industries lean on journalistic content more than others.” Media/Entertainment leads all sectors with 36% of queries citing journalism and manufacturing at 19% the lowest.
Read the study. #mediaconsulting #managementconsulting #contentstrategy #AICitations
