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Quantum’s Ava Seave interviewed by NBC about conservative media moving into entertainment

August 28, 2026

NBC News is covering its media rivals! Reporter Kathrine Doyle writes: “Real America’s Voice, a news and commentary network popular with fans of President Donald Trump, is expanding into reality television, music and lifestyle programming, creating a slate of MAGA programming inspired by channels like MTV on the bet that its fiercely loyal audience will follow the brand wherever it goes.” 

Ava Seave, Quantum Principal points out in the article that  “Media companies acquire an audience, and then they want to use that asset over and over again. Everyone is always busy trying to add another product.”

Disappointingly, there is not a lot of analysis in the story, although there are colorful from conservative commentators and viewers and academic gadflies. Read the story. (subscription required.)  #managementconsulting #mediastrategy