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What is the relationship of old school daytime soaps to binge watching to scrolling?

September 4, 2026

Substacker and former Disney and Fox executive Emanuele Landi has coined a succinct expression in his analysis connecting the viewer retention characteristics of old school daytime soaps, binge watching and scrolling. He boils down the insight to “Scroll beats binge.”

In pointing out that “scrolling delivers a higher retention dividend than binge-watching,” Landi makes clear why binge-watching kings Disney and Netflix have lately cut deals with YouTube and TikTok corporate and the creators that drive audiences on these social media. 

Read the full story.  Read more from Landi. And here. 

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