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Ownership of Digital News Sites is “Relatively” Diverse

December 15, 2021

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Ownership of the top 50 digital news sites in the U.S. is relatively diverse, a study has found. Among the conclusions in the analysis by the U.K.-based Press Gazette:

  • Only three news owners each had more than 10% of visits to the 50 sites (studied in October).
  • Only eight had a more than 3% share.
  • News Corp., with sites including foxnews.com and nypost.com, accounted for the single largest share - 12% - of the combined 3.5 billion visits to those sites.
  • The next largest share of visits (11%) was to sites owned by AT&T, including CNN.

In contrast, ownership of print news outlets is far more consolidated, with Hearst, News Corp., and Gannett/Gatehouse together earning more than 60% of revenue in a study of 26 major U.S. newspaper chains.

Read more here.

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