Quantum News
NEWS AND UPDATES ON QUANTUM PARTNERS AND PROJECTS
Quantum Media’s Ava Seave gives advice for starting news outlets on social media
Since media on the internet is increasingly user-centric and interest-based, “Outlets should identify and cater to audiences by both geography and topic of interest,” said Quantum Media Principal, Ava Seave, in an article from International Journalists' Network about starting out. When you create content that have niche interests with passionate followers, "you're going to find some people who are interested…and then they'll pay you money [for that information]” through subscriptions and ecommerce. More from the International Journalists' Network here.
#managementconsulting #mediaentrepreneur #strategy
Debate at Streaming Media NYC conference May 20 with Quantum’s Erica Gruen
“I'm thrilled to be moderating a debate - yes, a debate! - featuring some of the biggest names in media and technology. Join us for a lively discussion and be a part of the conversation. This isn't just another conference—it's a catalyst for the future of media. Next is now!” declares Quantum Principal Erica Gruen about the 3-day conference hosted by Streaming Media NYC.
Erica will be herding opinionated cats on May 20th (4:30-5:15pm at the International Barclays Hotel on 111 E. 48th St.) on the debate topic of "RESOLVED: Social is not the equal of premium." As the lines between niche and mainstream media companies blur and YouTube emerges as the largest media channel on the planet, what truly constitutes premium content? And what makes the distinction meaningful for those with a stake in streaming?
The debaters are Stan Ruszkowski (President - The Boxoffice Networ), Nathan Guetta (CEO - 2E6E6), Steve Crombie (CEO/Founder - Totem) and Joseph Caporoso (President - Team Whistle).
Don't miss out! Use the code GoUpstream! for a discount. GO TO: streamingmedia.com/nyc
#StreamingMediaNYC # managementconsulting #mediadistribution
Fast Company profiles specialty print magazines that work financially, with Quantum Media explaining why
Why have magazines Mountain Gazette and Surfer's Journal thrived as a print publications when so many others are forced to move entirely online? “Print makes sense because of the materiality of the magazine,” Ava Seave, Quantum Media Principal explains in an article in Fast Company. “People want to hold it. They want to pay for it.” Read the full Fast Company story here. #managementconsulting #magazines #strategy
