Quantum News
NEWS AND UPDATES ON QUANTUM PARTNERS AND PROJECTS
Sustainable Media Center run by long-time Quantum ally Steve Rosenbuam unites older and younger activists to make social media safe
The newly-formed Sustainable Media Center, run by Steve Rosenbaum, a Quantum Media client and ally for more than two decades, is “intent on stopping companies from using algorithms to push damaging information to vulnerable youths, dark things like suicide methods,” said the AP in a feature article. Quantum Media Principal, Ava Seave, has been on the Board of Directors since the non-profit's founding.
Rosenbaum explained that “When you find that what you helped build is causing more harm than good, there’s no way you can get up in the morning and not do anything about it,."
Read the full article by David Bauder detailing the problems SMC has identified and how they are approaching the solutions.
#media #managementconsulting #socialmedia
Quantum Media Principal Erica Gruen discusses the media M&A environment with Adweek
Adweek's Mark Stenberg recently evaluated the state of media M&A. Overall, although he says that “a cocktail of adverse economic factors has brought the number of merger and acquisition deals in the media sector this year to its lowest level since 2020," he predicts that there will be an uptick in deals. Delving into just why that is the case, he spoke to Quantum's Erica Gruen, who explained, "“If a company is completely ad-dependent, they are in a bad position. If they have thought about the new ways in which users are consuming media and how they are going to diversify to meet those needs, they are going to be alright.” Read the full story, in Adweek, After Record Downturn, Media M&A Shows Signs of Rebound.
#managementconsulting #media #MandA
Intentful, AI copywriting tools trained on brand data is featured on Marketecture interview
Founded in 2021, Intentful is one of the first content creation companies to use generative AI technologies. It leverages the GPT large language model framework in concert with its customers’ data to create a range of content. Intentful trains discrete AI instances on its brand clients’ data, which it says increases the speed and reduces the cost of generating high-quality, relevant content. Marketecture’s Jeremy Kagan (who is also a Senior Consultant with Quantum Media) talks with CEO Marina Petrova and COO Bruce Amick about its customer use cases. Watch an exceprt from the interview here.
#strategy #consulting #AI
