CONSULTANTS TO MEDIA, ENTERTAINMENT AND INFORMATION COMPANIES
 

Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Online now 20% of $6.3T Global Retail Sales

March 25, 2024

https://www.quantummedia.com/uploads/282456.jpg

Ecommerce dominance benefits integrated retail/ad sales platforms like Amazon and Walmart, challenging ad sales opportunities for traditional media players 

  • More than half of $6.3 trillion global ecommerce sales will come from China in 2024, in first place with $3.2T per EMarketer. The US comes in second with $1.3T.
  • Latin America will have the fastest ecommerce growth rate at 15.8% this year, while Western Europe will have the slowest at 6.4%.
  • Worldwide ecommerce growth will slow gradually over the next three years.

Read more from EMarketer here:  Worldwide Retail Ecommerce Forecast 2024 report.