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Is 10-year-old protocol Activity Hub, a.k.a the “Fediverse,” finally having its moment?

April 25, 2024

Since brands and creators never own their audiences on social media, the potential TikTok ban is scaring them into thinking about what may happen to their businesses.  The Fediverse is looking more and more like a viable Plan B.  The protocol allows users from different platforms and services to interact with one another without creating individual accounts for each platform.  Promoters of Activity Hub say it is an elegant way around social media’s walled gardens.

Read details in Digiday here.  

More Fediverse background from Digiday. 

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