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Research guide to trends in Gen Z news consumption features SME Ava Seave, Quantum Principal

January 8, 2024

Digiday + Research's just published a deep dive piece on Gen Z and news consumption.  One of the big take-aways of the research is what many suspected, but now it is proven: “Gen Zers discover breaking news through social media first.”  Quantum Principal Ava Seave, one of the SME's interviewed, is always thinking about the cost of distribution from the point of view of Quantum's clients; she noted that, "The sad truth about media is, you can almost never drop any format because if you do that, you’re going to miss a bunch of people….It’s best to keep adding different formats and try to optimize the production of the news that fits on those channels. Write once, publish many times — that’s how media companies make money.”      Read the entire research piece by Dania Gutierrez in Digiday here. #ManagementConsultants  #managementconsulting #NewsConsumption #genz