Quantum News
NEWS AND UPDATES ON QUANTUM PARTNERS AND PROJECTS
Quantum Media is one of “America’s Best Management Consulting Firms” for the 5th Year in a Row in the Forbes/Statista Ranking
Quantum Media was honored again in 2024 as one of the top consulting firms in the US by Forbes and Statista. And as in each year, Quantum Media is among the smallest firms named, having three Principals and three Senior Consultants. The firm was recognized in three consulting categories of Digital Transformation, Internet, Media & Entertainment and Marketing, Brand & Pricing.
The Forbes Statista survey selected only 190 firms within 32 categories out of “more than one million management consulting firms in the United States.” Read the story and scroll down to the full list in Forbes.
“We love being recognized as great consultants in our specialties of media and entertainment,” said Quantum Media Principal Erica Gruen. “Our clients appreciate our ability to form strategies that they can execute easily.”
Quantum Media’s consulting work has spanned every aspect of the media business, from developing an Internet business strategy for a Fortune 500 company to advising a young entrepreneur on launching a niche digital product.
More information on Quantum Media, including a list of clients and some news articles about Quantum’s work, is available here.
Principals
- Alisha Alonso – Strategic planning, product development, M&A, media & information services
- Erica Gruen – Television and online content, advertising and marketing strategy, business development
- Ava Seave – Operating and strategic planning, audience development, non-profit management and strategy
Senior Consultants
- Touseef Mirza – Professional executive branding, corporate branding and brand identity
- Judi Allen – Strategy, content distribution, advertising partner negotiations and measurement
- Jeremy Kagan – Growth and innovation and strategic advisor to startups and digital media companies
Founding Principals
- Christine Arrington – Strategic planning, launches and relaunches, international publishing, website development
- Carla Graubard – Strategic planning, branding, CRM and partnership marketing, new business development, traffic and content monetization
Advisors
- Harold Clarke – Book and Magazine Media Brands Executive
- Margaret Downs – Executive coach, strategic and organizational consulting
- Gretchen Grant – Digital publishing executive
- Jean Hellering – Financial/business modeling and business analysis in publishing and direct marketing.
- Anne Kinard – Circulation, marketing, strategic planning, models, fulfillment
- Soo Koon Lee – Vice president of finance at ThermAvant Technologies
- Brian O’Leary – Executive Director of the Book Industry Study Group
As with all Forbes lists, companies do not pay any fee to be considered. The winners for the best consulting firms in the U.S. were determined on the results of two independent surveys:
- Expert Survey: 10,000+ management consulting executives or partners were invited to make recommendations for consultancies in 16 industries and 16 functional areas
- Client Survey: 1,200+ clients were prompted to evaluate management consultancies they have worked with during the last 4 years
#consulting #strategy #marketing #media
Research guide to trends in Gen Z news consumption features SME Ava Seave, Quantum Principal
Digiday + Research's just published a deep dive piece on Gen Z and news consumption. One of the big take-aways of the research is what many suspected, but now it is proven: “Gen Zers discover breaking news through social media first.” Quantum Principal Ava Seave, one of the SME's interviewed, is always thinking about the cost of distribution from the point of view of Quantum's clients; she noted that, "The sad truth about media is, you can almost never drop any format because if you do that, you’re going to miss a bunch of people….It’s best to keep adding different formats and try to optimize the production of the news that fits on those channels. Write once, publish many times — that’s how media companies make money.” Read the entire research piece by Dania Gutierrez in Digiday here. #ManagementConsultants #managementconsulting #NewsConsumption #genz
Sustainable Media Center run by long-time Quantum ally Steve Rosenbuam unites older and younger activists to make social media safe
The newly-formed Sustainable Media Center, run by Steve Rosenbaum, a Quantum Media client and ally for more than two decades, is “intent on stopping companies from using algorithms to push damaging information to vulnerable youths, dark things like suicide methods,” said the AP in a feature article. Quantum Media Principal, Ava Seave, has been on the Board of Directors since the non-profit's founding.
Rosenbaum explained that “When you find that what you helped build is causing more harm than good, there’s no way you can get up in the morning and not do anything about it,."
Read the full article by David Bauder detailing the problems SMC has identified and how they are approaching the solutions.
#media #managementconsulting #socialmedia
