Quantum News
NEWS AND UPDATES ON QUANTUM PARTNERS AND PROJECTS
Winner of our 2023 Complimentary Consulting
Quantum Media announces our 3rd Annual Recipient of Complimentary Business Strategy Consulting Sessions to... Pelican — a platform created to help families save for their children's college education — founded by Alexandra Bono. We will publish an individual story about this woman owned/lead company and the project we will be helping Pelican's team with in the coming months.
Thanks to all of the companies and nonprofits which applied for the sessions, but weren’t chosen this time. There is a lot of talent out there!
#strategy #managementconsulting #media
Quantum Principal Erica Gruen notes in Adweek story the highly competitve nature of publishers becoming marketing agencies
The women's newsletter publisher theSkimm is launching a creative agency, SKM Lab. They are joining many others in attempting to make their branded content division into a client-facing business. Erica Gruen, Quantum Media's expert in advertisng and agencies said that “The challenge is that this agency will have a lot of competition, including from other publishers like Condé Nast, who have bigger audiences and more resources. They are going to have to be small but mighty.”
Read the full story in Adweek.
#strategy #management consulting #media
Quantum Media is Recognized as One of “America’s Best Management Consulting Firms” for the 4th Year in a Row
Quantum Media was honored again in 2023 as one of the top consulting firms in the US by Forbes and Statista. And as in each year, Quantum Media is among the smallest firms named, having three Principals and four Senior Consultants—quite a contrast with the giants A.T. Kearney and Accenture. The firm was recognized in the four consulting categories of Digital Transformation, Internet, Media & Entertainment and Marketing, Brand & Pricing.
The Forbes Statista survey selected only 199 firms within 16 categories out of “almost 1 million management consulting firms in the U.S. (a 2% increase from last year).” Read the story and see the full list in Forbes.
“We are proud to be recognize once again as great consultants who are specialists in our field,” said Quantum Media Principal Ava Seave. “We are grateful to our awesome clients! They know that we may be a small group of professionals, but we know what we are talking about when it comes to the strategy and execution of digital transformation in media and entertainment companies.”
Quantum Media’s consulting work has spanned every aspect of the media business, from developing an Internet business strategy for a Fortune 500 company to advising a young entrepreneur on launching a niche digital product.
More information on Quantum Media, including a list of clients and some news articles about Quantum’s work, is available here.
Principals
- Alisha Alonso – Strategic planning, product development, M&A, media & information services
- Erica Gruen – Television and online content, advertising and marketing strategy, business development
- Ava Seave – Operating and strategic planning, audience development, non-profit management and strategy
Senior Consultants
- Margaret Downs – Executive coach, strategic and organizational consulting
- Touseef Mirza – Professional executive branding, corporate branding and brand identity
- Judi Allen – Strategy, content distribution, advertising partner negotiations and measurement
- Jeremy Kagan – Growth and innovation and strategic advisor to startups and digital media companies
Founding Principals
- Christine Arrington – Strategic planning, launches and relaunches, international publishing, website development
- Carla Graubard – Strategic planning, branding, CRM and partnership marketing, new business development, traffic and content monetization
Advisors
- Harold Clarke – Book and Magazine Media Brands Executive
- Gretchen Grant – Digital publishing executive
- Jean Hellering – Financial/business modeling and business analysis in publishing and direct marketing.
- Anne Kinard – Circulation, marketing, strategic planning, models, fulfillment
- Soo Koon Lee – Vice president of finance at ThermAvant Technologies
- Brian O’Leary – Executive Director of the Book Industry Study Group
As with all Forbes lists, companies do not pay any fee to be considered. The winners for the best consulting firms in the U.S. were determined on the results of two independent surveys:
- Expert Survey: 10,000+ management consulting executives or partners were invited to make recommendations for consultancies in 16 industries and 16 functional areas
- Client Survey: 1,200+ clients were prompted to evaluate management consultancies they have worked with during the last 4 years
#consulting #strategy #marketing #media
