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AI personalization is coming (quickly) to a news source near you

October 29, 2025

Reuters' Institute annual deep dive global survey into news has once again explored the “personalization” desire of the public.  

• They report that in the past, personalization didn't take off “partly because audiences worry about missing out on important stories, but also because they sometimes appreciate seeing things outside of their main interests.” 
• In this year's work, they gathered opinions about AI personalization and compared general opinion to media leaders. “Article summarization” is of the most interest to the public and to executives.  
• But the gap between the industry vs. the hoi polloi for this and all other AI tools is enormous:  70% of the leaders are planning to make it available, even though only 27% of the public is interested. 

To read the full report go here. 

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