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Growth of social media traffic to publishers showing signs of life
June 7, 2025
In a small survey by Digiday, of the 51 publishers responding, 24 said they have seen increased traffic from social media.
- For those publishers who have seen an increase in referral traffic from social media, Digiday’s survey found that Facebook is responsible for 14% of the lift and Instagram and TikTok 11% each.
- Looking at the total amount of traffic (not the growth) respondents said Facebook is responsible for 40% of all referral traffic and Instagram and LinkedIn 20% each.
Read the original article on Digiday+ here.
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