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Podcasting may be newish, but women’s leadership role is the same-old same-old

November 14, 2025

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USC Annenberg's recently published study from its Inclusive Initiative calculates the gender and race/ethnicity of hosts and guests of popular podcasts – adding to its previous work across most entertainment platforms.  36% of hosts of top 100 podcasts were women and just 27% of the shows' guests were women

  • Within podcasts, only 8% of business/tech podcasts were lead by women hosts
  • For all platforms studied,  males outnumber females, but podcasts and music have the lowest % women
  • Under represented/minority hosts were only 23% of top 100 podcasts

To read the full report go here.

#managementconsulting #USCAnnenberg #inclusive management