Industry News
SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY
TV is not dead yet: more Americans still prefer to watch the news than read or listen to it
December 1, 2025
Despite the changes in which companies and individuals are supplying news, Pew Research reports that despite “the rise of podcasts and news influencers on social media to declining audiences for traditional news outlets,” Americans mostly like to watch the news – 44% -- and 62% of those prefer to watch from TV, and 34% saying they prefer using digital devices, including via social media and news websites or apps.
Younger ages have flipped the watch/read percentages in 2025, with Pew reporting that, “Among adults under age 30, the largest share prefers to get news by reading it (45%), while 31% say they prefer watching it….”
Also of interest:
- For all American Adults, of those who prefer reading the news, 80% do so on digital devices
- For all American Adults, of those who prefer listening to the news, 52% do so through digital devices and 20% through radio
For more information go to Pew Research Center here.
#managementconsulting #mediadistribution #mediastrategy
