Industry News
SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY
“Two distinct media ecosystems” is the consequence of fundamental rewiring of video production, distribution and consumption
June 14, 2025
Alan Wolk, founder of TVRev -- the business-to-business media property on all things video – highlighted some of what he learned at the TVRev conference examining the “fundamental rewiring” of content production, distribution and consumption.
The big, holistic idea: There are “two distinct media ecosystems…It's about two completely different concepts of what media should be. One side values the craft of storytelling, the other values the efficiency of algorithms. One seeks emotional resonance, the other seeks instant gratification."
Two tactics consistent with the theory:
- Linear programmers must consider TikTok style algorithms for their linear feeds: younger consumers, brought up on algorithms, seem to want the machine to make their decisions for them
- Charles Dickens lives! The content and the business model of the 2025 app ReelShort --fictionalized dramas sold chapter by chapter – should be no surprise, since Dickens' Pickwick Papers in1836 was also the right content distributed in exactly the right (addictive) way
#managementconsulting #mediastrategy #streaming
