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Planting People Growing Justice Nonprofit Completes Complimentary Business Strategy Consulting Project with Quantum Media
December 18, 2020
Dr. Artika R. Tyner is a passionate educator, author and advocate for justice. She is committed to training university students to serve as social engineers who create new inroads to justice and freedom in her professional capacity.
And in her “spare time” Dr. Tyner is also involved with much younger children. In 2017 she formed Planting People Growing Justice Institute (PPGJI.org) to “plant seeds of social change through education, training, and community outreach” as she explained in a recent article in the ABA Journal.
PPGJI focuses on diversity in children’s books by donating multicultural books to schools and community organizations, helping children with reading, and training leaders about reading diversity. Dr. Tyner’s energetic approach to these fundamental societal goals through PPGJI attracted the attention of Quantum Media.
To address the business and social challenges in 2020, Quantum Media, a consulting firm with deep expertise in the media, information, and entertainment industries, offered complimentary business consulting sessions to young businesses or startups. Preference was given to minority and/or women led organizations.
Dr. Tyner’s nonprofit was selected by Quantum Media for its need for guidance on the best way to move forward. Quantum Principal’s Ava Seave and Jean Hellering helped answer questions about how to more effectively engage in branding and marketing for the organizations’ books and services as well as to more effectively find corporate sponsorships.
Key takeaways from the session include advice for PPGJI and Dr. Tyner to:
- Simplify and clarify the mission to include only three areas: “Encouraging reading,” “Diversity in books,” and “Promoting leadership”
- Take time to do an annual plan of programs and activities
- Establish a basic fundraising campaign schedule to communicate with supporters, suggesting twice per year
- Move the fulfillment of book sales to a publishing partner either via an Amazon affiliate relationship, or through a distribution, or licensing deal with an appropriate publisher
- Offer Corporate Sponsorships or Corporate Partnership through a standard set of benefits and prices to make the discussions of these programs easier. Some benefits might be to give the corporations access to a support video that is not available to the general public, the company’s logo and live links on Planting People’s home page or corporate recognition/advertisement in your support materials.
Dr. Tyner said that the Quantum Media written report and Zoom sessions will get her much closer to her immediate goal of having PPGJI.org become “sustainable.” #strategy #consulting #diversity #media #PPGJI
