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Quantum Media guides Studio Hali Bey through a pivot to predicting trends, as a service
March 21, 2022
Quantum Media consultants completed a second annual round of complimentary consulting projects for three promising young entrepreneurial companies in early 2022. Hali Bey Ramdene, owner of Studio Hali Bey, was one of the very promising recipients of the consulting help.
Studio Hali Bey is a media consultancy that was working with clients to help them figure out
- Which topics are trending and why
- What data essentials must be considered
- What the psychographics of the customers are so information can be tailored to them
Bringing this information together for a single client was hard to scale, and Ramdene wanted to figure out how to do that. Quantum Media advised pivoting to a service that predicts trends, where Studio Hali Bey could produce one to three valuable packages of content that could be resold to several companies.
Quantum Media recommended that Ramdene consider three kinds of business models that she could then combine with parts from each. Those were:
- A Proprietary Database. A collection of data which is relatively complicated to find but which can be compiled comprehensively and then needs analysis.
- A Signals Database. Identifying social and behavioral shifts and their outward manifestations.
- A Consortium or Think Tank. “Futurist experts” from a variety of backgrounds and industries who work independently but could market themselves together.
The final guidance was for Ramdene was to specialize in a content category and to collect her “greatest hits” from her previous work and articulate her methodology from those cases.
#strategy #marketing #consulting
