Quantum News
NEWS AND UPDATES ON QUANTUM PARTNERS AND PROJECTS
Clarity Index from RFBinder debuts, ranking how top companies succeed—or fail—in their corporate comms
Over the last two years, RFBinder, where Quantum's Ava Seave is a senior advisor, has been crafting a way to evaluate the corporate communications and branding of companies from what they publish. The comms firm just published the Clarity Index and through detailed methodology shows how Clarity of Language, Clarity of Impact and Clarity of Connection improve business outcomes.
- The “so what”: Better Clarity correlates with better business performance
- Most surprisingly: The average Clarity Index score among the biggest companies in the world (most in the Fortune 100) was only 81% – roughly a “B minus"
- Most reassuringly: The top performers on the list know how to align their communications – and specifically the controlled (owned and social) communications channels that we looked at – with their business objectives
To read more about the Clarity Index and to download the (very detailed) report, register here.
#managementconsulting #communiciations
Barrie Atkin published “Hate Fundraising” helps our clients and colleagues working with nonprofits
Barrie Atkin (a long time consultant and a Friend-of-Quantum) has a new book, HATE FUNDRAISING?: How to Become Comfortable Asking for Money. We have found this very efficient read to be a great resource for our clients working with non profits and their Boards. It is a wonderful training piece to help nonprofit volunteers beef up their success in raising money by actually making them more comfortable asking.
Very helpfully, the author describes that when she understood that by talking about the causes she cared deeply about to potential donors, she was giving them the opportunity to connect with her passion and involvement. She calls this a “paradigm shift.” Sharing what made her excited and what her friends and acquaintances could do to help the organization she was volunteering for made all the difference.
Plus, as the author says, “The money raised through fundraising allows organizations to focus on their mission… and make the world a better place.”
Indeed.
To learn more, go here.
#management consulting #fundraising #strategy
Purpose Hive, a consultancy in brand purpose strategy, just launched by Quantum Media’s Touseef Mirza and colleague Samuel Monnie
Quantum Media Senior Consultant Touseef Mirza is Co-Founder and Co-CEO of Purpose Hive, a consultancy in brand purpose strategy, brand transformation, and brand implementation. Touseef's Co-Founder and Co-CEO is Samuel Monnie. Both Touseef and Samuel each have over 15 years experience in brands, strategy, marketing, purpose, sustainability, thought leadership, speaking engagements and academia.
Touseef explains, “Our mission is to create a hive of purposeful people and brands through a sensitivity-centered system. Our philosophy is that in today's world, businesses prosper from good growth. In other words, identifying the right strategy to create a positive impact for people and/or the planet results in profitability.” Purpose Hive is a female-founded and minority-owned entity based in New York city.
For the full story, go to Purpose Hive. #managementconsulting #brandconsulting #strategy
