Quantum News
NEWS AND UPDATES ON QUANTUM PARTNERS AND PROJECTS
Intentful, AI copywriting tools trained on brand data is featured on Marketecture interview
Founded in 2021, Intentful is one of the first content creation companies to use generative AI technologies. It leverages the GPT large language model framework in concert with its customers’ data to create a range of content. Intentful trains discrete AI instances on its brand clients’ data, which it says increases the speed and reduces the cost of generating high-quality, relevant content. Marketecture’s Jeremy Kagan (who is also a Senior Consultant with Quantum Media) talks with CEO Marina Petrova and COO Bruce Amick about its customer use cases. Watch an exceprt from the interview here.
#strategy #consulting #AI
Winner of our 2023 Complimentary Consulting
Quantum Media announces our 3rd Annual Recipient of Complimentary Business Strategy Consulting Sessions to... Pelican — a platform created to help families save for their children's college education — founded by Alexandra Bono. We will publish an individual story about this woman owned/lead company and the project we will be helping Pelican's team with in the coming months.
Thanks to all of the companies and nonprofits which applied for the sessions, but weren’t chosen this time. There is a lot of talent out there!
#strategy #managementconsulting #media
Quantum Principal Erica Gruen notes in Adweek story the highly competitve nature of publishers becoming marketing agencies
The women's newsletter publisher theSkimm is launching a creative agency, SKM Lab. They are joining many others in attempting to make their branded content division into a client-facing business. Erica Gruen, Quantum Media's expert in advertisng and agencies said that “The challenge is that this agency will have a lot of competition, including from other publishers like Condé Nast, who have bigger audiences and more resources. They are going to have to be small but mighty.”
Read the full story in Adweek.
#strategy #management consulting #media
