Industry News
NEWS AND UPDATES FROM THE MEDIA INDUSTRY
AI personalization is coming (quickly) to a news source near you
Reuters' Institute annual deep dive global survey into news has once again explored the “personalization” desire of the public.
- They report that in the past, personalization didn't take off “partly because audiences worry about missing out on important stories, but also because they sometimes appreciate seeing things outside of their main interests.”
- In this year's work, they gathered opinions about AI personalization and compared general opinion to media leaders. “Article summarization” is of the most interest to the public and to executives.
- But the gap between the industry vs. the hoi polloi for this and all other AI tools is enormous: 70% of the leaders are planning to make it available, even though only 27% of the public is interested.
To read the full report go here.
#managementconsulting #AIpersonalization #strategy
“Two distinct media ecosystems” is the consequence of fundamental rewiring of video production, distribution and consumption
Alan Wolk, founder of TVRev -- the business-to-business media property on all things video – highlighted some of what he learned at the TVRev conference examining the “fundamental rewiring” of content production, distribution and consumption.
The big, holistic idea: There are “two distinct media ecosystems…It's about two completely different concepts of what media should be. One side values the craft of storytelling, the other values the efficiency of algorithms. One seeks emotional resonance, the other seeks instant gratification."
Two tactics consistent with the theory:
- Linear programmers must consider TikTok style algorithms for their linear feeds: younger consumers, brought up on algorithms, seem to want the machine to make their decisions for them
- Charles Dickens lives! The content and the business model of the 2025 app ReelShort --fictionalized dramas sold chapter by chapter – should be no surprise, since Dickens' Pickwick Papers in1836 was also the right content distributed in exactly the right (addictive) way
#managementconsulting #mediastrategy #streaming
Growth of social media traffic to publishers showing signs of life
In a small survey by Digiday, of the 51 publishers responding, 24 said they have seen increased traffic from social media.
- For those publishers who have seen an increase in referral traffic from social media, Digiday’s survey found that Facebook is responsible for 14% of the lift and Instagram and TikTok 11% each.
- Looking at the total amount of traffic (not the growth) respondents said Facebook is responsible for 40% of all referral traffic and Instagram and LinkedIn 20% each.
Read the original article on Digiday+ here.
#managementconsulting #strategy #marketing
