Industry News
SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY
Growth of social media traffic to publishers showing signs of life
In a small survey by Digiday, of the 51 publishers responding, 24 said they have seen increased traffic from social media.
- For those publishers who have seen an increase in referral traffic from social media, Digiday’s survey found that Facebook is responsible for 14% of the lift and Instagram and TikTok 11% each.
- Looking at the total amount of traffic (not the growth) respondents said Facebook is responsible for 40% of all referral traffic and Instagram and LinkedIn 20% each.
Read the original article on Digiday+ here.
#managementconsulting #strategy #marketing
Trad News: recognizing the value of news influencers as “complementary or collaborative, rather than competitive”
Columbia Journalism Review has noted in a recent article how traditional news outlets ('trad news') is starting to play nice with news influencers – probably out of necessity. “Both the Biden and Trump teams granted influencers press credentials and exclusive interviews, further legitimizing their role in the media ecosystem,” writes Klaudia Jaźwińska. She adds, “Given that traditional training or career pathways in journalism are inaccessible to many, embracing creator-model journalists could help to diversify both the press corps and the audiences it reaches”
The Project C, which the author cites, is a newsletter written by Liz Kelly Nelson detailing the practice and business of independent creator journalism. The summary table, The News Ecosystem 2025, does a great job explaining the continuum from “Established for-profit media” to “AI Generated.” We have pulled an excerpt of just two columns and a few characteristics. For the full comparison, please check it out on The Project C pages.
To read about Project C's summary table, and get a legible version, go here.
To read the CJR piece, go here.
#journalism #managementconsulting #mediaconsulting
Can the incoming administration defund the Corporation for Public Broadcasting?
Semafor Media's long analysis of the most recent efforts to defund NPR and PBS doesn't commit to a prediction (Will they? Won't they?) Yet, the long history of these attempts is worth reading to understand the context of the current potential legislation. It has “been raised by Republicans and successfully batted away by public media defenders with annual regularity for decades.” After all, even the Congress is susceptible to fame; in 1969 Mr. Rogers “convinced a congressional committee on the spot to reverse the proposed cuts.” The question that Semafor raises, but can't answer is: will the structure of media funding and distribution in 2025 fundamentally change lawmakers' belief in the necessity of the programming that public media can provide.
Read the full story on Semafor Media.
#managementconsulting #publicmedia #strategy
