Industry News
SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY
November 8, 2022
Adult engagement with TikTok has increased hugely since 2019, while time spent with other platforms has decreased. It's projected that adults in the U.S. will spend almost 19% of their social media time with TikTok in 2024 - up from 4.5% in 2019. That growth ties TikTok with Instagram and narrows the gap with Facebook, which leads the major platforms. Other findings in an Insider Intelligence emarketer report include:
Read more about the Insider Intelligence emarketer report here.
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