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A Surprise Rise in News Subscriptions

November 29, 2022

Contrary to widely held expectations, the boom in subscriptions to local news publications in the U.S. during the height of the pandemic hasn't abated, according to the Medill Subscriber Engagement Index. Despite many COVID-related restrictions ending and inflation impacting consumer spending, subscriptions have continued to rise at small, medium, and large newspapers even though page views and unique visitors to local news sites have declined. Industry experts say digital marketing is key to acquiring new subscribers, but caution that retaining them requires providing differentiated and curated content. 

Go here to read more of the Medill findings. 

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