Industry News
SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY
December 5, 2022
Many publishers offered aggressive Cyber Monday promotional deals, betting that months of low-cost or essentially free subscriptions will convert down the road. But longer promotional periods may also make it difficult to accurately predict how many new subscribers will stay when promotional offers expire -- and what price they’ll be willing to pay. Among the findings in a Toolkits survey of the 100 most popular subscription sites for U.S. consumers:
Read the complete Toolkits story here.
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