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Can there be too much entertainment?

May 5, 2023

https://www.quantummedia.com/uploads/Hub-2022-Battle-Royale-Wave-3-Excerpt-Report.jpg

A survey of 3,000 consumers found that across all demographics respondents consider only half of their household sources of entertainment to be “must-haves.” And while budget is a major factor in determining how many entertainment sources people acquire, a limit based on how many they would actually use regardless of cost was also cited. Other findings in the Hub Research study, which was completed in March of this year, include:

  • Almost three-fourths of consumers believe there are too many subscriptions.
  • Companies should offer bundles designed to include “must-haves” popular with specific groups.
  • Younger consumers use more entertainment than older ones, and men use more than women.
  • Families with children use more entertainment than most other consumers.

To read more of the Hub Research study, go here.  

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