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Clicking Takes a Licking

October 10, 2023

Referrals from Facebook and X to top global news sites have fallen dramatically during the past year, according to data from Similarweb. And though this decline was widely believed to be inevitable, many news organizations did little or nothing to prepare. Among the many ramifications of the referral falloff: Website business models reliant on social media clicks are no longer viable. In addition, a reliance on social media traffic kept many news publishers from developing their own consumer products.

Read more of the Axios story here.

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