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Digital Natives Not Digitally Exclusive

March 5, 2024

New research on Gen Alphas (6-to-16-year-olds) finds that this digital native group also embraces a healthy share of off-line experiences. 

Take shopping for example. Almost as many Gen Alphas in VML’s research enjoy in-store shopping (78%) as they do online shopping (80%).  

And their favorite downtime activity? Seventy-five percent cited watching TV followed by watching YouTube (70%) and playing on a phone or tablet (66%). 

The full report from VML can be accessed here. 

#media #strategy #consulting #GenAlpha