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Educated Guessing: What’s Ahead in 2024

January 4, 2024

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TVRev is out with its predictions for major trends in advertising, streaming, data, and measurement in the new year. One of the first changes to watch for in 2024 is how consumers will respond to Amazon Prime Video running ads, starting later this month. TVRev anticipates that less than a third of Prime subscribers (estimated to number between 160 and 170 million) will decide to pay extra for ad-free viewing. Other TVRev predictions include:

  • More advertisers will become comfortable with the idea of streaming advertising.
  • Anger and frustration among sports fans will grow as it becomes increasingly difficult to find where to watch athletic events, which are available on a wide -- and confusing -- array of streaming services and broadcast networks.
  • Streaming services will move toward longer seasons.
  • New AI-based software will make it easier for brands to add shopability to their commercials. 

Read more of the TVRev story here.

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