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“Influencers” Have a Growing Appetite for Food-focused Content

November 30, 2023

Increasing numbers of content creators are using food to diversify and attract more interest from brands. TikTok and Instagram segments, often produced at home, offer a much more cost-effective way than traditional advertising for brands to have their products, including snacks and appliances, featured in front of a large audience. And interest in cooking and other food content, which first jumped during COVID lockdown, has continued to grow, with one marketing analyst finding a 30% increase in client interest in those topics just in the past year.

Read more of the Digiday story here.

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