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Is Virtual Production the Future of the Film Industry?

March 22, 2023

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Virtual production in the film industry refers to using technology to make production simpler, faster, and more accessible. A survey of hundreds of industry professionals in Los Angeles revealed stark differences in opinions among those who had no experience, one year of experience, and more than three years of experience with virtual production. One hundred percent of the most experienced group expressed excitement about virtual production in the film industry, while the others showed a mix of skepticism and negative views. Other findings in the Showrunner survey included:

  • A majority of respondents anticipated doing some virtual production work in 2023.
  • Most film industry professionals are unsure about whether virtual production is more cost-effective and faster than traditional production.
  • A majority of virtual production facility owners and operators expect to have  significantly more work this year compared to 2022. 

Go here to read the complete Showrunner report.
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