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Subscriptions Continue to Pay Off for Publishers

December 8, 2023

A review and analysis of publishers' approaches to subscriptions in 2023 found that subscriptions became a more significant part of audience offerings and business models. Fears of reaching a "peak subscription" wall proved unfounded, as consumers continued to purchase more subscriptions. But more regulatory oversight of cancellation policies and the rise of AI continued to pose potential obstacles to growth. Other findings described in Jack Marshall's "Toolkits" newsletter include:

• In a tough advertising market, subscription revenue proved its ongoing value.
• Many publishers shifted their emphasis from subscriber growth to revenue growth. 
• Subscription offerings became increasingly fragmented. 

Read more in Jack Marshall's "Toolkits" newsletter here.
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